Have you ever thought how important the customer experience is for your business? Have you ever considered it to be the most important part?
Well, you should!
If you have never considered your customer seriously, your business is not going to last long. Your customer and his happiness with the services is all you need for your business to succeed, so keep with me and read 10 essential tips which are needed for every business to please your customer and make him/her to come back and provide the best review ever.
RESPOND WITHIN 24-48 HOURS* TO ALL INQUIRIES
Every customer wants to feel respected and taken care, never forget that your customer should always be first. It does not matter what kind of inquire you received, answer it as soon as possible and not later than in 24 hours.
ASK FOR FEEDBACK + SHARE THE CHANGES ONCE IMPLEMENTED
Sometimes we, ourselves are not always aware of what might be wrong with the service we provide. Don’t forget that it is always best to ask your customers, of what was wrong and ask for an advice of how to fix it. They are the ones who can give you the best advice ever and even the one you could have never thought of yourself.
CREATE A CONSISTENT CUSTOMER EXPERIENCE
If you already have something what works, always do it. Never change the experience which is provided to your customers, if they are used to something it will be hard for them after it is changed.
In many cases with a service the problem comes to the people, who sometimes do not even know how it should look like. If you hire some new employees, train them well, help them and make them professionals in their working place. Never forget that the people working with your customers are very important for you, their attitude will form the customer experience and it can be both, good and bad.
Good visuals are the most important part of the business. People buy what they see and if you provide bad visuals they will not be attractive to customers which means they will never buy from you.
Remember that visuals sometimes also might differ from the real picture, meaning that colors can be different than in the real life, make a note about it to the customer so they would be noticed about it.
GREET YOUR CUSTOMER THOUGHTFULLY AND KINDLY
As I mentioned earlier, your customer is everything, show them the best of yourself, greet him/her thoughtfully, nicely and offer help what he/she is looking for.
FOCUS ON YOUR LONG-TERM CUSTOMERS
Never forget that once a person has become your one time customer it can be also your second, third and become a regular buyer. However in order to do so, you should focus on them, send thank you notes, greetings, offer discounts and other goodies which can be applied only for them!
CREATE CLEAR STORE POLICIES
Never underestimate the policy page you have on your store, make them easily to understand and read. People have to know what to expect from you and what rules apply for the buying, returning and everything what is related to your store.
SEND A FOLLOW UP EMAIL
Thank them for their purchase, ask if they have any questions and invite them to provide feedback – hi point #2. (a small thank you discount doesn’t hurt either). If you offer special ‘chat sessions’ let them know to reach out if they have more complicated questions on how to best use their new product.
LASTLY, PROVIDE SOME “CANDY”
Think of a way to WOW your customer.
Give “thank you” notes, think of a pretty packaging ideas, even more offer small freebies to make them feel special. This seems to be just a tiny little detail, but it works very well!